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South China Morning Postによると、すでに予約が始まっているオンラインモール京東商城（JD.com）のデータなどから、iPhone13シリーズの予約注文数は中国国内で200万台を超えていると推測されています。これは昨年のiPhone12シリーズが同時期に計上した150万台を上回っており、新iPhoneに例年以上の大きな注目が集まっていることを意味します。 しかしこれだけの勢いは、iPhone自体の魅力ももちろんのこと、中国で圧倒的な存在感を放っていたHuaweiが米政府の禁輸措置によって最先端のスマートフォンを提供できなくなったのも理由だとされています。Huaweiは今年の夏、最新のフラッグシップモデルであるP50シリーズを発表したものの、規制の影響を受けて5Gには非対応となっています。 調査企業Counterpoint Researchでシニアアナリストを務めるイーサン・チー氏も「5,000元（約8万円）を超える価格帯で、iPhone13を脅かすスマートフォンは存在しないだろう」と分析します。「以前のHuaweiのMateシリーズと同じくらい強力な製品は存在しない」。Huaweiは例年であれば、年後半にPシリーズ同様のフラッグシップモデルであるMateシリーズをリリースしていましたが、今年は未だにMate 50シリーズを展開できていません。 また、中国ではiPhone13シリーズがiPhone12シリーズよりも、約300元〜800元（約5,000円〜12,000円）ほど安い価格で販売されていることも勢いを後押ししているようです。

China is not the only one on the sidelines. The global shortage of chips is also fuelled by the iPhone 13 series. Even when supply and demand for semiconductors are tight, Apple is seen as alone in ensuring its own part, while the rival Android camp is screaming. In fact, according to The Information, inventory shortages of Android smartphones seem to be accelerating in the United States. According to a survey of 37 retail store salespeople, 70% of 26 said smartphones were out of stock, up from 28% in May and 45% in June. Wave7 Research, which conducted the survey, said the shortage was more pronounced among Android terminal manufacturers led by Samsung than iPhone and could slip into the year-end business war (holiday season). As a result, it is predicted that large operators will promote the iPhone 13 series more strongly than in previous years, which will further increase Apple's market share. Source: SCMP, info via 9 to 5 Mac (Kihachi)

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