Selling used smartphones while struggling to put in new products, surviving strategies that Huawei will play

Selling used smartphones while struggling to put in new products, surviving strategies that Huawei will play

Huawei's business has been greatly affected by the US government sanctions.In the smartphone business, you will not be able to get the chipset, which is the heart of the product, and you can not get new products as you wish.The camera -specific flagship model, which was announced every spring, finally announced the P50 series at the end of July in 2021.

Rival Chinese manufacturers are launching new products one after another, and looking at the Chinese market, Xiaomi, OPPO, Vivo, Realme, etc. are launching multiple models every month.HONOR, which was separated from Huawei, has now overtaken Huawei with the number of smartphones shipped in China.In China, Huawei's brand power is still enormous, and many consumers have trust and expect Huawei products.But Huawei can't even give out new products to sell.For this reason, the number of smartphones was shipped by other manufacturers one after another.

Therefore, Huawei is trying to survive in China in a way other than issuing new products.In August, we started selling used smartphones ("two -handed desk" in Chinese) at our online store "VMall".

Huawei's smartphone, as well as the main body, has boasted high performance.One or two years ago, Huawei products are still practical.Used sales were available in four models: "P30" and "P30 Pro" released in March 2019, and "Mate 30" and "Mate 30 Pro" released in September of the same year.There are two used goods, "99 %" and "90 %", depending on the degree of the main unit.For example, 99 % of the Mate 30 Pro 5G version is 5,399 yuan (about 91,000 yen).It is 500 yuan (about 8,000 yen) cheaper than the new one.

新製品の投入に四苦八苦する中で中古スマホを販売、ファーウェイが繰り出す生き残り戦略

Looking at the camera performance of the four used models, the Mate 30 Pro is equipped with a 40 million pixel + 40 million pixel over wide angle + 8 million pixels 3 times telephoto + depth measuring camera.Recently, a smartphone with two high -quality cameras, such as OPPO's "Find X3 Pro", has come out, but Mate 30 Pro is a pioneer.

Looking at the Huawei online store, there are many smartphone products, "P" series, "Mate" series, and "NOVA" series.However, if you want to buy a product, it seems that the actual stock is quite small, such as "Sold out" and "Starting at 10:00 tomorrow"."I thought I would buy a Huawei smartphone, but there is no, there is no", and customers will give up the purchase.The sale of used smartphones is to increase what you sell anyway.

Huawei is not only selling used goods, but also strengthening after -sales service to have existing Huawei terminal users use products for a long time.In July, a service has been launched to increase the memory (storage) capacity of the smartphone itself.Although I bought a smartphone, I had a small capacity of the main body storage and it was full when I took pictures and videos.

The target is the high -end model mainly after the "P10" released in 2017, and the service center makes the memory inside the smartphone like the higher capacity.For example, the P10 has a model with a storage capacity of 64GB, but it can increase to 256GB with the increase service.Although the cost is 659 yuan (about 11,000 yen), the built -in storage is more accessible than the external memory card and there is no risk of loss.

In addition, we also provide battery replacement services (this is also provided in Japan), and exterior replacement services on the back of the main unit.Even if the user who continues to use Huawei smartphones does not buy a new model, it will be more attached if the appearance and contents are refreshed.

Huawei announced in June 2021 a new smartphone system "HARMONYOS 2".From the conventional "Android + EMUI", all smartphones to be released in the future will be equipped with HARMONYOS 2.And this is also an upgrade to Harmonyos 2.Older model users can use the latest smartphone software.

These measures for Huawei are useful for users who are currently using the company's smartphone, and may be more reliable and trust in Huawei products.In the future, I would like other manufacturers to provide a similar service to Huawei.