Reasons why it should be noted in "China -only release" to folding smartphones released by OPPO

Reasons why it should be noted in "China -only release" to folding smartphones released by OPPO

Chinese smartphone manufacturers' OPPO (Capricular European Moving Communications) has recently announced the Oppo Find N, a smartphone, which has been the largest among the company in recent years.The company is trying to solve some serious problems with smartphones that can fold the display on this device.

First, the price of OPPO Find N is not as terrible as competitive products.In addition, I do not care about the folds that occur in the hinge part than any folding smartphone released so far.And compared to folding smartphones such as Samsung's "Galaxy Z Flip" series, it is easier to use with one hand.

This is a big progress.But it may seem like it doesn't matter.Oppo Find N is only released in China, the home base of OPPO.

In the UK, OPPO is well -known, but it cannot be expected to launch this product.This is even more so in the United States where OPPO is hardly known.In the Oppo Find N announcement event, the company has also announced "AIR GLASS", which can be called the OPPO version "Google Glass", but it is not planned to be released outside China.

That's why OPPO Find N is only available in China.But there is a reason to write this article.

巨大企業BBKエレクトロニクスの影

OPPOが発売した折り畳みスマートフォンに、「中国限定発売」でも注目すべき理由

In fact, OPPO is not a complete independent company.It belongs to a large company called BBK Electronics, which has a low recognition as a consumer technology company in Europe and the United States.

In other words, OPPO is one of the brands of BBK electronics.According to CounterPoint Research, the company has gained more than 44%of the Chinese smartphone market with the decline of Huawei.This surpasses the share of Apple, Xiaomi (small -US science) and Samsung.

And the BBK Electronics seems to be changing the strategy in Europe and the United States, based on the brand "ONEPLUS", which can be said to be the "heretic" of the company's lineup.It may not be far from the day when OPPO Find N is mounted on a one -plus (Manho Rakuri) smartphone that develops Oneplus.

The main smartphone brands of BBK electronics include "OPPO", "Vivo", "RealMe", "Oneplus", and "IQOO".The only one in this is widely distributed in the United States and is not clearly recognized as a Chinese company.And it can be said that ONEPLUS's long -term success is the result of an untouched experiment.

Wamplast was established at the end of 2013.The founders were 24 -year -old Karl Pay (裴 裴) and 38 -year -old Pete Lau (Liu Tora).The two originally worked together at OPPO.

ワンプラスの共同創業者は、次に何を仕掛けるのか? 新たな起業へと向かった胸の内View Story

Tech startup founders in their 20s are not unusual.But Wamonus was not a really startup.At first it might look like a startup, but one plus was a project that was funded by a large tech company.It wasn't a story that would fall into a person who had just dropped out of a business school a few years ago, such as a pay.

If you compare it, let's leave the launch of a new smartphone brand to an unknown young co -founder and think about whether to start only in Tiktok.Oneplus was such a formation.