Is the perfection of "Huawei Watch" or more Apple Watch?――HUAWEI's wearable strategy

Huawei has entered the wearable market, starting with the wristband "TALKBAND B1" launched in 2014.The 2015 Mobile World Congress 2015 (MWC) announced the company's first Android Wear -equipped product, Huawei Watch, and has expanded its product lineup.Huawei talked about the strategy of the wearable field at the Huawei Innovation Day, a European event held in Munich, Germany on Munich, Germany.

Why did HUAWEI enter the wearable market in the first place?Yong, a consumer business group in charge of mobile broadband home product management in charge of product management, said, "I can expect a synergistic effect that complements smartphones and enhances each other."

Mr. YONG describes the wearable terminal as "lifestyle products" and "extend human sensation, body, and intelligence."It is unlikely that you will use a smartphone all day (24 hours), but wearable can be worn at bedroll and record data, so depending on how you use it, it will be an indispensable item for 24 hours.

Another feature is "Connect".Wearable terminals can use the cloud to be bridged that connects TV screens, smart home appliances, or smart cars.Although the shape varies, YONG considers "wristband" and "smartwatch" as a growth field.

Many manufacturers have already announced the same product, but in order to differentiate in the wearable field, "chipset", "hardware", software "technology", "fashion", and "emotion" (emotions "(emotions" (emotions.Yong sees Yong when the impression is important.Huawei's new Aesthetic Competence Center in Paris, France, is also developing wearable terminals by gathering designers from the fashion industry and jewelry.

Huawei Watch, which was announced at MWC in March and has a high reputation, is the highest wearable product developed by Huawei at this time."Rug" that combines crown (dragon head), stainless steel frame, belt and case, 1.It is a finish reminiscent of a classic clock, such as a sapphire glass covering the 4 -inch Amored display.Equipped with a heart rate monitor, a 6 -axis motion sensor, etc., it can be used as an activity meter.The operability has been devised, such as preparing multiple screens.

Young focused on the high degree of perfection of Huawei Watch, compared to competing products such as "Apple Watch" and "Samsung Gear Live Square".

The latest wristband model "TALKBAND B2" announced by MWC is innovative with a design that can be removed from the belt and applied directly to the ear, high -performance speakers, and high -quality calls.He appealed.In B2, a leather belt is also prepared, but the real machine of the Apple Watch Sport model with rubber band is taken out, and "rubber sweats after 2 hours, so it becomes comfortable. That point is comfortable to wear."Emphasized sex.

Another MWC announced "TALKBAND N1".It features a unique design that can be worn on the neck like accessories, and YONG introduced that "both exercise and music have been innovating."

On the other hand, Huawei Watch was initially scheduled to be released in China in June, but has been postponed.Mr. YONG opened a QA session after the presentation and explained that "to provide the best user experience", and avoided the specific reasons, but "it has been strengthened as a whole.""At the time of release, it will be even more beautiful than the MWC, so please look forward to it. It will improve your experience and usability," says Yong.Wall Street Journal pointed out, "Is it a problem with Android Wear?", But YONG only stated that Android Wear was "satisfied."

The LG has already introduced a standalone -type smartwatch that has already incorporated the LTE communication module, but if the technology such as the battery and the wireless side is improved, Huawei can also launch similar products.Say.I'm convinced that Huawei has a beautiful and easy -to -use smartwatch with communication functions.

In the wearable field, not only the terminal but also the ecosystem is important.In addition to its own wearable apps, Huawei will actively collaborate with third parties such as Jawbone in the fitness field to take an open strategy.In the fitness field, platforms are prepared, and in addition to Jawbone, Google Fit, local service communities that use them are also incorporated."Expanding the ecosystem to maximize the value of wearable," Yong explained.