Continuing from the previous "G-SHOCK that sells well even in Korona-ka, the most popular is full metal with digital display", we also interviewed the hot selling smart watches at the Yodobashi Camera Shinjuku West Exit Main Store Clock General Building.
Riku Shimizu, a staff member of the watch team, said, "Even if you look around the sales floor, there are many brands whose sales are declining due to the influence of Korona-ka, but smart watches continue to grow in the entire genre. I have the impression that the pace is maintained as it is. "
Apple's "Apple Watch", which leads the genre, has a different sales floor, so it is not included in the ranking total this time, but it seems that needs are increasing including that. "The need to collect and receive data when exercising and the need to check e-mail etc. without taking out the smartphone while working or moving are increasing, and that is concentrated in the smartwatch. I think"
Let's take a look at the top 5 best-selling products at the end of 2020, based on the points of purchasing a smartwatch.
* Prices shown in the text and photos are as of 15:30 on November 25, 2020. It fluctuates daily, so please see it for reference only.
1st place: GPS built-in model "ForeAthlete 245 Music" that can control music apps
The most popular was Garmin's "ForeAthlete 245 Music," which is famous for its GPS gear. You can store 500 songs on the watch itself, and you can exercise while playing with earphones connected via Bluetooth. In addition to GPS, it is also equipped with functions such as calorie consumption, sleep monitoring, and distance traveled. The price including tax at the time of the interview was 39,990 yen for "Black Red" and 43,780 yen for "Black Aqua" and "White Black".
"It is a model that drives for up to 6 hours with music playback and GPS turned on, and up to 7 hours in smartwatch mode. It is popular with men and women who exercise outside such as running. Many people are conscious of health in the age group. I think the peak will be in the 40s. "
2nd place: Suica compatible GPS built-in high-end model "ForeAthlete 745"
In second place is the ForeAthlete 745, which is a high-end model of the ForeAthlete 245 Music. It is a model with abundant additional functions such as a mode optimized for exercise such as running, outdoor swimming, and triathlon, and the point is that you can also use the payment service by Suica. The price at the time of the interview was 49,280 yen including tax for all colors.
"The purchaser is the same as ForeAthlete 245 Music, and people who want to use Plus Suica. If you wear this, you can buy drinks at the destination of exercise. Smartwatch running that can use Suica on Android system Was attracting attention as "
3rd place: Huawei's high-addition model "HUAWEI WATCH GT 2 Pro" equipped with GPS
Huawei's "HUAWEI WATCH GT 2 Pro" ranked in 3rd place. It is a high-end model of the company's wearable terminal that can store up to 500 songs on the main unit and is equipped with functions such as GPS, accelerometer, heart rate and sleep measurement. The price at the time of the interview is 34,980 yen including tax.
"Many people pay attention to the fact that they can do something similar to ForeAthlete 245 Music in terms of functionality, yet they are cheap. The center of the user base is still in their 40s, who are interested in exercise."
4th place: "Band 4" which is also popular as an introductory machine & sub clock
4th place is also a Huawei product. The "Band 4", which uses a 0.96 inch panel with 80 x 160 dots, was priced at 4,400 yen including tax. Although it is a compact model, it can measure heart rate and sleep, and has all the basic functions of a smartwatch such as incoming call synchronization and alarm.
"Because of its low price, it is a model that many people buy as an introductory machine or a trial machine for smart watches. Also, there are many people who use it as a sub machine that is wrapped around the other side of the arm while wearing the watch that you usually use. "
5th place: Fitbit "Versa 2" that also supports Amazon Alexa
Fitbit's "Versa 2" came in fifth. In addition to measuring heart rate and sleep data, it is equipped with Amazon Alexa, and various operations can be performed by voice. The price at the time of the interview is 19,990 yen including tax.
"It's a model with a lot of fitness support and health management functions, so it's recommended for people who want to know the details of their health condition. Also, many people choose it because it looks like an Apple Watch. It is also attractive that you can buy it for 20,000 yen with all these functions. "
Overhang information ... High-end models of around 300,000 yen are also infiltrating
As you can see from the purchase points mentioned at the beginning, if you are looking for an Imadoki smartwatch, the budget is about 30,000 yen, and even for outdoor sports with built-in GPS, the trend can be suppressed at about 50,000 yen. On the other hand, demand for higher-priced models is gradually increasing.
When asked about a popular model that stands out for over 100,000 yen, Garmin's "MARQ Golfer" was mentioned. The price at the time of the interview is 286,000 yen including tax. As the model name suggests, it is packed with additional functions specialized for golf, and has recorded more than 41,000 golf courses around the world. It also has a pin pointer that is active in places with poor visibility and a function that measures the distance to the green. It is installed.
"People who buy golf are still fond of golf. In terms of age, people in their 40s and 50s are the main ones."
Furuta YusukeFreelance writer. "Akihabara Pick UP!" (ITmedia PC USER / 2004-) and "Direct delivery from the sales floor! Worked on report articles such as "Trend flights" (Nikkei Trendy Net / 2007-2019). He is also familiar with the connection between digital and life-and-death. His books include "The contents of your smartphone are also" relics "" (Chuko Shinsho Rakure), "I want to know this! "Digital Relics" (Technical Review), "Dead Site" (Social Review), etc.
