(Photo: ITmedia PC USER)
Serialization: From Maki Nobuyuki's workaround (I will tell you the inside story of the PC / smartphone peripherals and accessories industry) One day when I was watching PC peripherals that hesitated to purchase due to price bottleneck for a while. Suddenly, the actual selling price may drop sharply. It's something that makes you want to jump in with delight, but please wait a moment. This is because there are two types of sudden price cuts: price cuts that you can jump in and price cuts that you should wait for a while and carefully determine. What are the reasons for them? Is there a way to tell it apart? This time, let's take a look at the circumstances behind these discounts.
Is there any "circumstance" for simultaneous price cuts at multiple retailers?
Due to the rapid evolution of PC peripherals, model changes are frequently made, and the price of the same product drops relatively over time. Some products, such as memory, HDD, and graphics cards, have a temporary increase in price, but they are due to supply and are on a downward trend in the long run. In other words, if you wait, the price of PC peripherals will go down, but even with the same "down", there are favorable and unfavorable ways of falling. If it is the former, it is time to buy it, and if it is the latter, it is better to doubt the value of the product itself. In other words, if you look at how the price goes down, you can tell whether the product is a "hit" or a "miss". Some people may assume that "just because the price has dropped, you can't tell that" or "at least it shouldn't be possible for an amateur", but that's not the case. The quick way is to see if the price cuts made at a given time were "only at a particular retailer" or "at the same time at many retailers". If many retailers offer price cuts at about the same time, it means that the manufacturer has given some instructions. It gives every dealer an equal opportunity to sell so that they don't later complain that they are "unequal." Of course, compensation for inventory will come later. This seems sound at first glance, but there are often some reasons. Specifically, the product has a potential defect and is trying to reduce the price and clear the inventory before launching the successor product. It is not a problem enough to be collected, but it is often used when it is inferior to the successor product. Even if there are no defects, the successor product is clearly superior in terms of function, performance, price, etc., and if it is expected that the current product will not sell after those announcements, the manufacturer will take the initiative in discounting as well. May be struck. In both cases, it is necessary to eliminate not only the market inventory but also the inventory in the manufacturer's warehouse, so even from the dealer, a surprising discount is asked, "Well, what was the price so far?" May be done. In these two cases, it's clear that you'll regret jumping in just because it's cheaper. In the former case, there is a possibility that problems will appear while using it, and in the latter case, an attractive successor product will come out within a short time after purchase. It's better, I got hooked! "
