Engadget Logo Engadget Japanese version Samsung calls for reduction of CO2 emissions with Vanilla Ice's No. 1 hit song in the US

Samsung UK has selected Vanilla Ice, a rapper known for the 1990s US No. 1 hit "Ice, Ice Baby", as a campaign character to reduce CO2 emissions. Vanilla Ice encourages customers to raise the temperature of their freezer slightly, singing "Reduce your Ice, Ice Baby," a parody of the legendary sword "Ice, Ice Baby," while promoting Samsung's new refrigerator.

The reason why raising the temperature of a refrigerator reduces CO2 is that lowering the temperature requires more energy. In other words, if you slightly raise the temperature of the refrigerator or freezer, the consumption of electricity will be reduced accordingly, and the amount of fuel used for power generation will be reduced, which will reduce CO2 emissions.

Of course, doing that with just one refrigerator in your house won't do much (it'll cut your electricity bill slightly), but if you're an Arafif generation, you'll probably know the name of Vanilla Ice. With its popularity and its No. 1 song (alternate), probably people who use Samsung refrigerators will participate in climate change countermeasures as if "Oh! If everyone does it, Chiritsumo!" It should work.

According to a study using data from the European Commission, raising the temperature of refrigerators (freezers) in European households by 1 degree can reduce CO2 emissions by 1 million tons per year. To achieve the same effect, 217,000 cars would have to be parked in garages per year. This is equivalent to the annual energy consumption of 120,000 households.

Incidentally, the new Samsung bespoke refrigerator that Vanilla Ice is touting as "Let's shred ice" has a modular design that allows the front panel to be replaced with a variety of finishes. We are hiring. Samsung claims that you can change the look of your refrigerator to look like new without having to buy a new one, so you can use it longer and reduce waste.

However, if the compressor, which is the heart of the refrigerator, deteriorates over time (the buzzing sound continues for a long time), the energy efficiency will deteriorate, so it is better to consider replacing it as soon as possible. maybe.

Also, it's a simple matter, but if you block the cold air outlet in the refrigerator with something, it will be difficult for the cold air to flow through the refrigerator, and it may waste energy. Conversely, in the case of a freezer, if the inside is empty, cold air escapes every time the door is opened, and it consumes electricity to cool it, so it is said that it is better to pack it appropriately.

In addition to reviewing the temperature setting of the refrigerator, just paying attention to how you use it on a daily basis will save electricity bills, which in turn will lead to a reduction in CO2. In order to contribute a little to climate change countermeasures, we check the inside of the refrigerator (keeping the door open for a short period of time) and muttering "Ice, Ice, Baby..." when taking out food. It may be good.

Source: Samsung UK (YouTube)