[Dove New Information] Facial Cleanser Total Renewal! Notice of sales start from January 2019 Company release | Nikkan Kogyo Shimbun Electronic version

Category: Product Service

Release issuing company: Unilever Japan Customer Marketing Co., Ltd.

Dove facial cleanser is now on sale to meet consumer needs! A face wash that is easy to lather and easy to rinse while protecting moisture. Unilever Japan Customer Marketing Co., Ltd. (Headquarters: Meguro-ku, Tokyo, President & CEO: Yasumi Takahashi) develops a personal beauty care brand “Dove” for all Dove facial cleansing products. Newly formulated with moisturizing ingredient “ceramide*2”, sales will begin sequentially from January 2019. [Product development background] According to a questionnaire conducted by Unilever, 46% of consumers are suffering from “dry and dry skin” and want moisture in their skin. In addition, 73% of consumers answered, "I think it's troublesome to lather the face wash foam," indicating that they want the convenience of lathering. Therefore, in order to meet the needs of consumers, Dove is launching a greatly improved new facial cleanser that will keep your skin moisturized all day long while easily cleansing your face. [Renewed “Dove Facial Cleanser” product features] 1.――――――――――Protects moisture――――――――――■ Moisturizing ingredient ceramide * 2 New formulation deep inside the skin * In addition to a rich serum*1 that gives moisture up to 3, it also contains a new ingredient, ceramide*2, which is also used by luxury skincare brands! (Contains ceramide*2 + concentrated beauty essence*1) [Evaluate moisture with a moistened sponge for moist skin all day] [Image of penetration into the stratum corneum] 2. ――――――――― - Easier to lather ―――――――――― [Ease of lathering] ■ Makes lathering easier when washing your face!! Compared to the product, it became easier to lather. 3. ―――――――――― Rinse off more easily ―――――――――― ■Dove Beauty Moisture-Because it is easier to rinse than conventional facial cleansers, it is easy to cleanse your face. It will be easier. [Product overview] Company press release details PRTIMES top