While the Chinese leader of the smartphone, Huawei (Huawei), has been sanctioned by the U.S. government, the number of rival small rice (Xiaomi) has been increasing its business to fill the blanks.
On November 24, Xiaomi announced the financial results for the July -September 2020 period of 2020.In the quarterly, sales increased 35 % year -on -year to 72.2 billion yuan (approximately 1,145.1 billion yen), and net income after adjustment increased 19 % to 4.1 billion yuan (about 65 billion yen).。
The expansion of business performance is a smartphone business that accounts for 66 % of sales.The global shipment volume in the July -September quarter increased 46.6 million units, an increase of 45 % year -on -year.In addition, the average sales price of smartphones increased by 1.5 % year -on -year.
Overseas markets were particularly contributed.According to market research companies, Canalis, Xiaomi's global shipments in the July -September quarter increased 14.5 million units from the same period of the previous year, and nearly 90 % of them came from overseas.In contrast, Huawei's global shipments in the July -September quarter fell by 15 million units.
Overseas markets and 5G lead to good performance
"The demand for entry -class smartphones was very strong in the European market. In the Chinese market, the replacement of 5G (5th generation mobile communication) smartphones has progressed, which has led to an average sales price."
Sho Sho, President Xiaomi (equivalent to the president), said at a work briefing in the July -September quarter of the Telephone.
However, there is no guarantee that the breakthrough in overseas markets will continue."Entry class smartphone users are particular about brands. Xiaomi will be exposed to fierce competition with OPPO (Oppo) and Vivo."Kanaris analyst Jiaui expects so.
本記事は「財新」の提供記事ですIn addition, if the low -priced low -priced brand "Honor", which is separated from Huawei, is out of the US government sanctions, it may be attacked to retake the market share from Xiaomi.
"It does not affect Xiaomi's management strategy at all," commented on the separation of glory.
(Jin New Reporter: What Shinten) * Delivery of the original text is November 25
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