The mobile payment field, such as mobile payments using NFC and credit card readers for mobile devices, are moving little by little, although there is no major detonation.
In February, SQUARE's Apple Pay -compatible card reader, which allows card payment to be attached to a mobile device, can now be purchased at the Apple Store in the United States.It is noteworthy whether it has a positive effect on both Square and Apple Pay.
Square, which can build a credit card payment environment in combination with smartphones, has appeared in Apple Pay.
SQUARE card reader that supports payment on Apple Pay This will allow Apple Pay to be available at private stores!?
Square has revealed that Apple will support Apple Pay from the beginning.In November 2014, we interviewed Jack Dorsey, a co -founder and CEO at the headquarters, and in November 2015, one year later, SQUARE was compatible with Apple Pay.
Until now, the latest card readers that support Apple Pay were provided only on Square websites.The price is $ 49.In February, the Apple Store started handling it.
The store can use this to provide Apple Pay payments in addition to credit card payments.Of course, payment services using similar NFCs, such as Android Pay and Samsung Pay, are also available.In addition to purchasing a leader terminal, the store side is 2 of the payment amount.Pay 75 % to Square.Existing users seem to be able to exchange for free only for one unit.
Square where stock prices have fallen since IPO
There are several advantages to be expected.First, Apple side.Simply expanding Apple Pay is expected.Until now, Walgreens, Whole Foods, PEET'S COFFEE, McDonald's, etc. are introduced, and those that are supported by apps are Airbnb.Since Square mainly has private shops to customers, it is thought that the introduction will be advanced at these private shops and small retail stores, which could not be done at the cost of leaders.
Next is the square side.Although the company's card reader is becoming more popular mainly at private stores, there is a feeling that the boom has gone around.I want to stimulate demand with the support of Apple Pay.Square is not the first to support Apple Pay with a smartphone card reader.Pay Anywhere already announced in the summer of 2015, the price is 39.A little cheap at $ 95.And it seems that Apple also handles it.
Smartphone -based mobile payment infrastructure has many rivals both in Japan and overseas.Apple Pay compatible is not the best.
Square played the IPO in November 2015, but the stock price has fallen in conjunction with the market as a whole.It has fallen below the $ 9 IPO price since late January (at the time of writing).Dorsey is also a Twitter CEO co -founded in front of Square, and the "two pairs" seem a bit painful.
When I used a domestic business trip service that I sometimes used the other day, I used to use Square to Rakuten Smart Pay.When asked why, it was unstable to insert it into a smartphone earphone jack, and it was often time -consuming.Rakuten Smart Pay is a type that uses Bluetooth without directly connecting to a smartphone.
