Digitization waves have been rushing to the long history watch industry, causing a major change.This time, I would like to take up the trends on digitalization of the clock.
A rapidly grown smartwatch market
The smartwatch market has grown rapidly and is now threatening existing watchmakers.According to a market survey by counterpoint technology market research, the number of smartwatches in the first half of this year was 42 million units, growing 20 % year -on -year.
Smart watches have a healthcare function as well as functions as communication equipment.By linking with the smartphone app, the running distance and speed of the running can be measured, and the amount of exercise is measured and displayed as data, which helps maintain motivation of exercise and is perfect for diet.When climbing, you can check your current location using the GPS function, and in golf, you can do swing analysis and score management, which is very convenient.
Recently, a smart watch that can accurately measure heart rate and blood pressure has appeared.Recording measurement data such as electrocardiogram, heart rate, blood pressure, blood oxygen concentration, can also be prepared for emergency.Increasing interest in immunity and health care due to the collona evil has often been a factor in the growth of the smartwatch market.
New fierce battlefield of smartphone manufacturing companies
Under such circumstances, Apple occupies more than half of the smartwatch market and maintains sales.In the smartwatch market, Apple's share (sales standard) in the first half of the year is 51..4 %.The second place is GAMIN (Garmin, 9.4 %), 3rd place is Huawei (8).3 %), 4th place is Samsung Electronics (7).2 %).Samsung is second in the first half of last year (9).It was 3 %), but the ranking was dropped.
By model, the first place is Apple's "Apple Watch Series 5", the second place is "Huawei Watch GT2 (Huawei Watch GT 2)", and the third place is "Samsung Galaxy Watch Active 2 (Samsung 2).Galaxy Watch Active 2).
The "Huawei Watch GT2" series has gained popularity not only in China but also in Southeast Asia, increasing its sales volume.In addition, Huawei has released "Huawei Watch Fit" of less than 10,000 yen.The biggest feature of this product is that it can be used without charging for a living waterproof function and up to 10 days.In addition, despite this price, it also has a GPS function, acceleration meter, and aerobic meter, and has functions such as sleep check, position tracking, and heart rate measurement.
Most of the conventional smartwatches were more than 30,000 yen, but for several months, low -priced products that can be purchased for less than 10,000 yen have increased.How long will the smart watch's clock industry in the future last?Keep an eye on the watch industry.
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