Headphone / earphone market Completely wireless type sales volume composition ratio (January 2020 to December 2021)
In the headphone earphone market, the sales volume composition ratio of completely wireless earphones recorded a record high of 35.0 %, which exceeded 30 % for the first time. The "BCN Ranking", which summarizes actual sales data from electronics retailers and online shops, has been revealed. The sales volume composition ratio of complete wireless earphones, which account for the entire headphone and earphones market, has been around 20 % since 20 years. It recorded 25.8 % in December 2007, exceeding one -quarter of the market. In the following year, the composition ratio was reduced in the first half of 2011, but it recovered to the 25 % range in June and rose to 29.4 % in July. Sales have grown due to Sony's launch of the new product "WF-1000XM4" series, and that Apple's "AirPods" series was on sale. He took a break in August and September, but expanded again after October by Apple introduced "AirPods (3rd generation)" and "AirPods Pro (2021)" at the end of October. In the year -end sales in December, each company has increased its sales and recorded 35.0 %, the highest ever. The complete wireless earphone market has been running alone since the appearance of AirPods. However, the situation is gradually changing. Apple's share was turned to a downtrend at a peak of 50.0 % in May 2007. This is because the number of entry manufacturers has increased rapidly and the share struggle has intensified. In July 2001, the "AirPods" series was sold at a sale price. The share was temporarily increased to 44.9 %, but the following August dropped to 19.5 %. In September, it fell to 18.6 %. However, in October, the release of the new AirPods series regained its share and recovered to 31.6 % in December. Sony, on the other hand, was in second place with JVC Kenwood and Audio Technica. The launch of WF-1000XM4 in June 2001 increased the share to 14.1 % and succeeded in escaping from the melee. In August, BEATS ELECTRONICS gained 11.3 % share with the release of "Beats Studio BUDS" and suddenly emerged in second place. However, in September, Sony immediately recaptured second place, and in October, 18.0 % recorded the highest in the last two years. In December, he is chasing Apple at 15.9 %. In addition to the top five companies, there are many manufacturers with momentum, such as Yamaha, Anker, and BOSE. In addition to added value -added products such as noise canceling functions, many affordable products for light layers have appeared. With the spread of options, not only new purchases but also replacements and excavations are active. The complete wireless earphone market is likely to continue to be active. * "BCN Ranking" is about 40 % of the Japanese store markets (personal computers (PCs), which collects and aggregates actual sales data such as personal computers and digital home appliances from major electronics retailers and online shops nationwide. (In case) is covered.
